woman using the hummingbird hair dye applicator to water a plant


Every squeeze is equal parts sustainable and impactful.
Every Sale Protects the Birds

Founder, Kathryn Madison is a lifelong bird lover, so it's only natural our flagship product is called The Hummingbird™.

In many cultures, hummingbirds represent beauty, love, and creativity...which sums up what Dye Candy® is all about pretty darn well.

Our passion for birds and their importance to our planet's health is why we donate 1% of sales to The Audubon Society, an amazing organization that protects birds throughout the Americas using science, advocacy, and education.

the 1% for the birds dye candy brand logo, it is an outline of a bird in gray on a yellow background with the words 1% for the birds underneath it
dye-candy-sustainability-hummingbird with leafs for wings
Dye Candy is Helping End Single-Use Plastics

The beauty industry is responsible for 120 billion units of packaging every year. Our mission, as a responsible beauty citizen, is to create uniquely useful and reusable solutions (beautiful in their own way) that eliminate single-use plastics. 


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